Case Studies
Our work & impact.
BridgeDetroit
BridgeDetroit is a nonprofit newsroom laser-focused on lifting up the issues that Detroiters themselves identify as important to their lives.
The Challenge
When BridgeDetroit partnered with us, they had a wealth of vital information, but faced three core obstacles on social media:
Stagnant Social Engagement: Their content wasn’t reaching the audience it deserved.
Lack of Visual Cohesion: Their social media graphics lacked a unified aesthetic, making it hard for their content to stand out in a busy feed.
A Gap in Short-Form Video: The team wasn’t yet leveraging short-form video to connect with modern audiences.
The Strategy
We began with a comprehensive social media audit to analyze the baseline health of BridgeDetroit’s channels. Instead of overwhelming the team with an aggressive overhaul, we designed a thoughtful strategy to increase posting frequency, elevate their visual identity, and gently ease the newsroom into short-form video creation.
We launched intentional content series designed for long-term relevance. The breakout success was “Bridging the Gap,” an educational civic series that broke down complex local election information for Detroit voters.
The Execution
Grandeur Girl Digital stepped in as a deeply collaborative partner, providing full-service social media management every week:
Graphic Design: Created custom feed and Story templates to establish a stately, clean, and cohesive aesthetic.
Content Management: Handled daily caption writing, scheduling, and publishing cadences.
Video Editing: Provided seamless video editing to bring their short-form video concepts to life.
The Impact
Our focus on authentic storytelling and intentional strategy yielded lasting growth—entirely through organic content.
Sustained Audience Growth: Increased Instagram followers from 5,613 to 8,600 after one year of partnership. Today, the community has grown to over 12,300 followers as the BridgeDetroit team continues to utilize the exact templates and posting cadence we developed for them.
Massive Organic Reach: Expanded their 90-day baseline reach of approximately 35,300 to 204,120 unique views in the month of June 2025 alone.
Deepened Community Engagement: More than doubled their audience interaction, jumping from 5,000 content interactions over their initial 90-day baseline to 10,720 in June 2025 alone.
By focusing on community-centric storytelling rather than fleeting trends, we left BridgeDetroit with a permanent digital blueprint that continues to amplify their journalism across the city.
The Fred & Barbara Erb Family Foundation
The Fred & Barbara Erb Family Foundation is a philanthropic organization dedicated to making a lasting, transformative difference in Southeast Michigan and the Great Lakes region.
The Challenge
Following a major organization-wide rebrand, the Foundation faced critical internal hurdles:
Capacity Constraints: The internal team lacked the necessary capacity to execute comprehensive daily communications work.
Digital Realignment: Their online presence, tone of voice, and visual assets needed to be completely updated to match their new, elevated look and feel.
The Need for Storytelling: They needed a cohesive strategy to transition from transactional updates to deep, impactful storytelling that celebrated their partners and mission.
The Strategy
To bridge the internal capacity gap, we stepped in as a full-service communications partner. Our strategy focused on foundational alignment and infrastructure.
Social Media Audit: Analyzed the current performance and footprint of their digital channels.
Brand Voice Workshop: Conducted an intensive collaborative workshop with the Foundation’s leadership team to define, align, and solidify their new brand personality and tone of voice.
Visual Asset Development: Partnered with AO8 Studio to develop new social media and PowerPoint templates that matched their updated visual identity.
The Execution
Grandeur Girl Digital manages the vast majority of the Foundation’s internal and external communications work:
Full-Scale Social Media Management: Leading ongoing content creation, copywriting, and strategy across all social channels.
Email Marketing: Directing all email marketing initiatives, including copywriting, design, and strategic distribution.
Major Initiatives & Campaigns: Provided seamless video editing to bring their short-form video concepts to life.
Internal Operations & Capacity Building: Organized their internal SharePoint architecture, developed a comprehensive crisis communications plan, authored new team member biographies, and sourced specialized vendors for organizational branding and swag.
Team Empowerment: Conduct ongoing communications best-practice trainings for existing staff and lead onboarding sessions for new hires.
The Impact
By functioning as an extension of their team, Grandeur Girl Digital provides the operational freedom and digital elevation the Foundation needs to thrive. Our targeted strategy has yielded significant organic growth across channels when comparing January 2025 to June 2026:
Restored Internal Focus: By offloading the heavy lifting of daily communications, the Foundations team is empowered to step away from marketing tasks and focus completely on high-level operational goals and direct capacity-building for their partners.
LinkedIn Authority: Expanded their professional network with a 871.4% increase in LinkedIn followers, backed by a 100% boost in both impressions and content interactions.
Facebook Visibility: Increased their community awareness with an increase of 3,945.5% in Facebook post reach.
Social Media Engagements: Fostered organic community connections, yielding a 144.2% increase in Facebook page engagements, a 139.3% bump in page follows, and a 190.6% increase in content interactions.
Cooper & Binkley Jewelers
Cooper & Binkley Jewelers is Brighton, Michigan’s preeminent fine jewelry store, celebrated for their timeless quality and deep-rooted community trust.
The Challenge
As a family-owned business with a small, busy team, the company faced the following hurdles:
Capacity Constraints: The team lacked the time and bandwidth required to actively manage and grow their Instagram presence.
Untapped Audiences: While they held an incredibly loyal local customer base on Facebook, they needed a way to introduce their brand to a younger, modern demographic.
Uncharted Marketing Channels: The company had never experimented with influencer partnerships and needed an expert to navigate this new terrain effectively.
The Strategy
To introduce the company into the rapidly-growing world of influencer marketing, we designed a highly targeted, localized strategy:
Social Media Audit & Strategy: Evaluated their digital footprint and made strategic recommendations.
Creator Identification & Outreach: Identified and vetted fashion & lifestyle creators across the Metro Detroit area whose content and values aligned with the company’s.
Campaign Conceptualization: Positioned the brand’s first-ever creator activations around one of their busiest shopping periods—Mother’s Day.
The Execution
Grandeur Girl Digital handled the entire influencer partnership, from contract to final content approval:
Campaign Building: Developed the complete partnership outline, set key deliverables, and collaborated closely with the client to establish a protected campaign budget.
Legal & Logistics: Drafted secure contracts and managed all direct outreach and communications.
Creative Direction: Reviewed and approved all incoming content from the creators, ensuring the deliverables aligned with Cooper & Binkley’s brand voice and aesthetics.
The Impact
Our targeted campaign brought immediate, measurable visibility to the company’s Instagram page:
Community Growth: The campaign generated an 8% increase in Instagram followers under three weeks.
Diverse Content Library: Provided the client with an influx of high-quality lifestyle and product photography and videography to diversify their library of visual assets.
Additional case studies can be provided upon request.